The Burntsienna Articulation of Values (in-person course)
The Burntsienna Articulation of Values (in-person course)
Advanced registration open now until Monday 9 June;
Final registration closes Monday 23 June.
Course begins Wednesday 25 June.
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The Burntsienna Articulations of Values is a ten (10) week cohort of auto-ethnographic research for owner-operated design studios, fine art practices, social enterprises and cultural enterprises; to articulate their values, recalibrate their offerings, and clarify their operations.
Autoethnography is defined as ‘research that involves analyzing personal experences to understand cultural and social values and preferences’.
Each member will explore weekly exercises : Weeks 1 - 5 to excavate and articulate values, Weeks 6 - 8 to recalibrate offerings, and clarify operations; all through collective sharing in real time every session.
Final Presentations will be in an interview format on week 10, as press training and practice articulating in public, with ease.
Post-cohort, the results of this research can be organized and compiled into a ‘Cornerstone Manual’
- a comprehensive reference document for vision/mission clarity, recalibrated services and offerings, SOP’s and comms, operating budgets, org sturctures and more -
useful for more genuine audience engagement, more connective onboarding of personnel and partners, building robust pitch decks for funding and more.
These cohorts are most beneficial for design studios, fine arts practitioners, conceptual fashion and costume designers, social enterprises and cultural enterprises two years or more into their business or formal practice.
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Each cohort session runs two (2) hours, and meets in-person every Wednesday for ten (10) weeks in Houston, TX, and virtually every Thursday evening on Central Standard Time.
This course is led by Jason E.C. Wright, BRS.
Each course comes with a complete syllabus PDF and individual assignments each week to consider how to apply and implement each principle in practice.
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Limited to 10 seats per session.
Register below.
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Syllabus
Week 1 - Introduction
Week 2 - Codes & Signatures
Week 3 - Audience & Community
Week 4 - Visual Language & Reference
Week 5 - Market Segment & Positioning
Week 6 - Offerings & Deliverables
Week 7 - Presentation & Practices
Week 8 - Org Chart & Operations
Week 9 - Interview Prep & Copywriting
Week 10 - Final Presentations
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Tuition assistance available; inquire here.