file under : costume

case study | a luxury capsule collection presented as immersive art experience

status  |  delivered

lead time  |  fourteen [14] days

lifespan  |  two [2] days (evening opening + day following)

brief  |   to introduce a collection inspired by the Hughes Brothers film, The Book of Eli, in a temporary installation of sand, garments from the collection, + ambient sound.

'Eli, a nomad in a post-apocalyptic world, is motivated

to deliver an artifact of power to safe haven on

the west coast of the United States.

This collection represents Eli's isolated journey

across the barren lands that remain.' 

installation: sand (1200lbs), hanging branches, electrical tape, twine), staging (garments, garnishments), score (ambient sounds, soundtrack elements from film)

programming: guests are invited to quietly experience the following world by touching + interacting with the mounted garments

[opening night]: guests enter in groups of four. encouraged to experience installation in absence of talking. hung garments invited to touch, feel, ponder. 'buried' garments encouraged to uncover, investigate. installation + garments reset/reburied for next group. 

[showroom hours]: addition of sales registration table + garment rack with garments available for sale. patrons + press welcomed in to peruse, inquire, + purchase within installation. at close of second showroom day, strike.

on view  |  22 january 2014 - 24 january 2014  |  rebels ark gallery  |  7568 melrose ave  |  los angeles

earmark  |  USD 8200

produced by Burntsienna Research Society (neé The Vanishing Gallerie)